Publications

1. Kim, Y., Seok, J., & Roh, T. (2023). The linkage between quality of information systems and the impact of trust-based privacy on behavioral outcomes in unmanned convenience store: Moderating effect of gender and experience. Technological Forecasting and Social Change, 196, 122852. SSCI, IF: 12.9, top 1.8%

2. Lee, S. S., Kim, Y., & Roh, T. (2023). Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior. Journal of Cleaner Production, 418, 138211. SCIE, IF: 9.8, top 6.7%

3. Kim, Y., & Roh, T. (2022). Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms. Technological Forecasting and Social Change, 185, 122041. SSCI, IF: 12.9, top 1.8%

4. Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988. SSCI, IF: 11, top 2.6%

5. Kim, Y., & Lee, S. S. (2022). How can we increase pro-environmental behavior during Covid-19 pandemic? Focusing on the altruistic (vs. Egoistic) concerns. Frontiers in Psychology, 13, 870630. SSCI, IF: 2.6, top 25.5%

6. Lee, S. S., Park, K., & Kim, Y. (2022). Self-service versus human interaction in private consumption: The moderating role of brand personality. Social Behavior and Personality: an international journal, 50(4), 1-10. SSCI, IF: 1.0, top 88.1%

7. Kim, Y., Park, K., & Lee, S. S. (2022). Human-like underdog brands: How brand personality affects self-service technology adoption. Social Behavior and Personality: an international journal, 50(4), 1-13. SSCI, IF: 1.0, top 88.1%

8. Jeong, J., Kim, Y., & Roh, T. (2021). Do consumers care about aesthetics and compatibility? The intention to use wearable devices in health care. SAGE Open, 11(3), 21582440211040070. SSCI, IF: 2.0, top 21.7%

9. Son, G., & Kim, Y. (2021). EEG-based emotion classification for verifying the Korean emotional movie clips with support vector machine (SVM). Complexity, 2021, 1-14. SCIE, IF: 1.7, top 44.0%

10. Yun, J. H., Kim, Y., & Lee, E. J. (2022). ERP study of liberals’ and conservatives’ moral reasoning processes: evidence from South Korea. Journal of Business Ethics, 176(4), 723-739. SSCI, IF: 5.9, top 3.8%

11. Kim, Y., Wang, Q., & Roh, T. (2021). Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application. Telematics and Informatics, 56, 101483. SSCI, IF: 7.6, top 3.7%

12. Chung, K., Park, J. Y., Park, K., & Kim, Y. (2020). Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?. Sensors, 20(17), 5016. SCIE, IF: 3.4, top 34.6%

13. Kim, Y., & Park, K. (2020). When the underdog positioning backfires! The effects of ethical transgressions on attitudes toward underdog brands. Frontiers in psychology, 11, 497074. SSCI, IF: 2.6, top 25.5%

14. Kim, Y., & Kim, Y. (2020). The effects of processing fluency in prosocial campaigns: Effort for self-benefit produces unpleasant feelings. Frontiers in psychology, 11, 490139. SSCI, IF: 2.6, top 25.5%

15. Kim, Y., Park, K., & Stacey Lee, S. (2019). The underdog trap: The moderating role of transgression type in forgiving underdog brands. Psychology & Marketing, 36(1), 28-40. SSCI, IF: 8.9, top 5.3%

16. Kim, Y., Park, Y., Lee, Y., & Park, K. (2017). Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat. International Journal of Advertising, 37(1). SSCI, IF: 5.3, top 3.5%

1. Cho, Sun-ha, Lee, Da-yeon, Park, Ye-jin, Han, Chae-won, Lee, Ju-hye, & Kim, Yaeri. (2025). The Relationship Between Features of AI Recommendation Services and Continued Usage Intention: Focusing on Topic Modeling and the "Perfect Day" Application. Journal of the Korea Academia-Industrial Cooperation Society., 26(3), 354-364. 10.5762/KAIS.2025.26.3.354

2. Lee, Jeong-mi, Kim, Seo-yoon, Jang, Ye-seo, Kim, Ji-woo, Shin, Han-sol, Lee, Ju-hye, and Kim, Yaeri. (2024). A Study on the Relationship Between Online Word-of-Mouth Motivation and Consumer Behavioral Intention: From the Perspective of Generation Z, Focusing on the “Perfect Day” Course Recommendation Platform Using Map APIs. Journal of Industrial Innovation Studies., 40(4), 1-10.

3. Kim, Y., Park, K., & Kim, Y. (2015). Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation. Asia Marketing Journal, 17(3), 5.